Rumble Adds Bitcoin to Corporate Treasury with $17.1 Million Purchase

TLDR

Rumble purchased 188 Bitcoin for $17.1 million at an average price of $91,000 per coin
The company previously announced plans to allocate up to $20 million to Bitcoin
CEO Chris Pavlovski views Bitcoin as a hedge against inflation
Tether invested $775 million in Rumble late last year
Rumble joins other public companies holding Bitcoin despite recent crypto market volatility

Video-sharing platform Rumble has purchased 188 Bitcoin for $17.1 million. The Nasdaq-listed company made the announcement on March 12, 2025, revealing it paid an average price of $91,000 per coin.

The purchase follows through on Rumble’s earlier promise to adopt a Bitcoin treasury strategy. In January, the company had stated its intention to allocate up to $20 million of its cash reserves to the cryptocurrency.

Rumble CEO Chris Pavlovski explained the move as part of the company’s growing involvement in the crypto industry. He pointed to Bitcoin’s potential as a hedge against inflation.

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” Pavlovski said in a press release.

The company began its Bitcoin buying on January 20, 2025, which coincided with President Trump’s inauguration day. However, Rumble did not disclose the amount purchased during that initial round.

Rumble’s announcement clarified that future Bitcoin purchases would depend on several factors. These include market conditions, Bitcoin’s price movements, and the company’s cash flow requirements.

The video platform stated that its “Bitcoin allocation strategy may be modified, suspended, or discontinued at any time.” This gives the company flexibility to adjust its approach based on changing market dynamics.

Tether’s Stake

Rumble’s move into cryptocurrency comes with strong financial backing. Late last year, stablecoin issuer Tether took a $775 million stake in the video-sharing platform.

Of Tether’s investment, $250 million will be directed toward growth initiatives. These initiatives include the development of Rumble’s cloud services division.

Rumble has been expanding its cloud services business. On January 10, the company signed a cloud services agreement with the Government of El Salvador.

The platform also hosts former President Donald Trump’s social media app Truth Social. This connection has raised Rumble’s profile among conservative users in the United States.

The broader cryptocurrency market has experienced volatility following the post-election rally. Bitcoin prices have faced downward pressure due to recession fears and concerns about inflation from the new administration’s proposed tariffs.

Despite this market turbulence, institutional adoption of Bitcoin continues to grow. Rumble now joins other public companies like Metaplanet that hold Bitcoin in their corporate treasuries.

Rumble’s stock reacted positively to the news. After closing down 2.38% in the previous trading session, shares were up nearly 4% in pre-market trading to $8.10.

The company’s decision to hold Bitcoin represents a trend of public companies treating cryptocurrency as a legitimate financial asset. As inflation concerns persist, more corporations may follow Rumble’s approach to treasury management.