TLDR
MicroStrategy purchased 2,530 BTC for $243 million at an average price of $95,972, bringing their total holdings to 450,000 BTC
The purchase was funded by selling 710,245 shares of company stock between January 1-12, 2024
Semler Scientific also bought 237 BTC for $23.3 million, now holding 2,321 BTC total
Bitcoin recently dropped from its all-time high of $108,135 to around $92,277
Corporate buyers are taking advantage of the price pullback despite market uncertainty
Major companies are continuing to buy Bitcoin despite recent market turbulence, with MicroStrategy and Semler Scientific adding to their holdings as prices pulled back from record highs.
Business intelligence firm MicroStrategy announced its tenth consecutive weekly Bitcoin purchase, adding 2,530 BTC to its reserves. The company paid $243 million for the latest acquisition, at an average price of $95,972 per Bitcoin including fees and expenses.
To fund the purchase, MicroStrategy sold 710,245 shares of its common stock between January 1 and January 12. This latest buy brings the company’s total Bitcoin holdings to more than 450,000 BTC, acquired for $28.2 billion at an average price of $62,691 per coin.
Michael Saylor, CEO of MicroStrategy, reported that the company achieved a Bitcoin yield of 0.32% year-to-date. This metric helps measure the effectiveness of their Bitcoin acquisition strategy, which involves raising funds through stock sales.
MicroStrategy has acquired 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has achieved BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we hodl 450,000 $BTC acquired for ~$28.2 billion at ~$62,691 per bitcoin. $MSTR https://t.co/qONdrIwz7Q
— Michael Saylor⚡️ (@saylor) January 13, 2025
MicroStrategy’s stock price has seen mixed results following the announcement. The company’s shares dropped 4.8% to $312.16 after the news. However, over the past year, MicroStrategy stock has gained 540%, showing strong alignment with Bitcoin’s price movements throughout 2024.
Healthcare manufacturing company Semler Scientific also joined the Bitcoin buying trend. The firm purchased 237 BTC between December 16 and January 10, paying $23.3 million at an average price of $98,267 per coin.
This latest purchase brings Semler Scientific’s total Bitcoin holdings to 2,321 BTC. The company has invested $191.9 million in Bitcoin overall, with an average purchase price of $82,687 per coin. Semler Scientific used proceeds from its at-market offering and operating cash flow to finance the purchase.
Semler Scientific’s journey into Bitcoin began in May 2024 when it bought 581 BTC. The company later added 303 BTC to its holdings in December 2024, showing a pattern of steady accumulation.
These corporate purchases come during a broader market pullback. Bitcoin’s price has dropped from its all-time high of $108,135, reached on December 17, to current levels around $92,277. This represents a decline of nearly 9% over the past week.
The cryptocurrency has been trading between $90,000 and $100,000 since reaching its peak. Market watchers are paying close attention to the $90,000 level, which serves as an important support point. Some analysts suggest that if this level breaks, Bitcoin could fall to $84,000.
Crypto entrepreneur Arthur Hayes has warned that more price corrections might occur as the U.S. approaches President-elect Donald Trump’s inauguration on January 20.
However, technical analysis using Elliott Wave theory suggests that after the current correction ends, Bitcoin could potentially reach $210,000. This projection represents one perspective among many in the diverse field of Bitcoin price analysis.
The continued buying by large companies shows institutional interest remains strong despite short-term price volatility. MicroStrategy’s regular purchases have made it the largest corporate holder of Bitcoin.
These purchases reflect a growing trend of companies using Bitcoin as a treasury asset. Both MicroStrategy and Semler Scientific have developed systematic approaches to building their Bitcoin positions, using various funding methods including stock sales and operating cash flow.
The timing of these purchases, during a market pullback, follows a common investment strategy of buying during price dips. This approach suggests these companies maintain a long-term outlook on Bitcoin despite short-term market movements.
Bitcoin trades remain active across global markets, with the price currently at $92,277, showing a 3% decrease over the past 24 hours. Trading volumes have stayed steady during the recent price decline.
Market data shows that Bitcoin’s price range has narrowed in recent weeks, with most trading activity occurring between $90,000 and $100,000. This consolidation period follows the strong upward movement that led to December’s all-time high.
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